SEO worked.
Now search is changing.
I help businesses stay visible when it does.
I help established B2B companies adapt from traditional SEO to AI-driven search so they keep traffic, trust, and leads as discovery shifts.
20+ years in SEO and content strategy. Early, practical work in generative search and AI visibility.
What I help with
Search is moving from links to answers. From pages to summaries. From rankings to citations.
I help teams understand what that means for their existing content — and what to fix before performance drops.
That usually includes:
- Auditing how your brand and content show up in AI search results
- Updating high-value pages so they are usable by both humans and AI systems
- Creating content that supports authority, not just keywords
- Building a clear transition plan from SEO to AI-driven discovery
This is not about chasing tools or publishing more content. It's about making sure what you already have still works in a very different search environment.
How I can help
Three focused service areas, each designed around the real challenges businesses face as search evolves.
AI Search Visibility
Fix the pages you already have. Get more clicks, better leads, and stronger visibility.
Learn moreSEO to GEO/AEO Conversion
Turn your SEO strategy into an AI visibility system.
Learn moreCustom GPTs
Custom AI assistants trained to speak, decide, and respond the way your brand should.
Learn morePractical experience.
Not just theory.
I've spent over two decades helping businesses get found online. The shift to AI-driven search is real — and I've been working inside it since the early days of generative tools.
- 20+ years in SEO and content strategy
- Early hands-on work in generative search and AI visibility
- Focused on established B2B companies, not startups
- Practical implementation, not just strategy decks
- No hype — what actually moves the needle right now
20+ Years
SEO & content strategy
Not sure where to start?
Let's talk through where you are and what matters most right now. No pressure, no pitch deck.