Why the Shift From SEO to GEO Matters
For decades, the game has been ranking on Google. Now it’s about being cited and trusted by AI-driven interfaces like ChatGPT, Claude, Gemini, and others. These generative engines serve direct answers, not just lists of links.
That shift creates a new front door for brands: what we call Generative Engine Optimization (GEO).
As users ask questions in natural language, brands need to show up in the response, not just on page one. The time to adapt is now.
