SEO used to mean one thing: show up on Google

Now people are asking ChatGPT, Claude, and Gemini instead. And they’re getting direct answers, not pages of links. That means a new kind of visibility: Generative Engine Optimization (GEO).

SEO helps you rank. GEO helps you get mentioned and linked in the answer.

If you’re not showing up there, you’re missing a growing share of high-intent buyers.